Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Advertising Designer
- Advertising Layout Worker
- Catalogue Illustrator
- Commercial Artist
- Concept Artist
- Creative Director
- Creative Manager
- Design Director
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Confer with clients to discuss and determine layout design.
- Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
- Develop graphics and layouts for product illustrations, company logos, and Web sites.
- Use computer software to generate new images.
- Review final layouts and suggest improvements as needed.
- Maintain archive of images, photos, or previous work products.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- Draw and print charts, graphs, illustrations, and other artwork, using computer.
- Key information into computer equipment to create layouts for client or supervisor.
People who work in this occupation generally have the interest code: ARE.
This means people who work in this occupation generally have Artistic interests, but also prefer Realistic and Enterprising environments.
People who work in this occupation generally prize Achievement, but also value Independence and Recognition in their jobs.
- Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking - Talking to others to convey information effectively.
- Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
- Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
- Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
- Operations Analysis - Analyzing needs and product requirements to create a design.
Most of these occupations require a four-year bachelor's degree, but some do not.
In 2017, the average annual wage in Ohio was $48,060 with most people making between $27,340 and $75,000
During 2014, this occupation employed approximately 9,860 people in Ohio. It is projected that there will be 9,950 employed in 2024.
This occupation will have about 9 openings due to growth and about 231 replacement openings for approximately 240 total annual openings.
- Specialized Design Services $50,300
- Advertising, Public Relations, and Related Services $49,150
- Newspaper, Periodical, Book, and Directory Publishers $42,180
- Management, Scientific, and Technical Consulting Services $52,910
- Computer Systems Design and Related Services $56,000
- Other Miscellaneous Manufacturing $39,370
This occupation requires a Gold certificate